In “Best technique #1”, I stated that “(g)etting more targeted traffic to your website can mean more sales”, and explained how to do this by Optimizing your Webpage(s). In “Best technique #2”, I will discuss how to get targeted traffic to your website using Google Adwords.
Best Technique #2: Google Adwords
Google Adwords is one of the most targeted forms of marking on the Internet, and it is one of the fastest ways to increase targeted traffic to your website, but it is not free. It requires that you have a credit card to set up an account with Google. The activation fee is $5.00, which you pay when you set up the account. It only takes you a few minutes to set up an account using specific keywords or phases. Your ad can start displaying across the Internet almost immediately and start bringing fresh targeted traffic to your website.
You have a choice to display your ads on other websites that display relative content or restrict them to display on search engine pages when someone does a search on your particular phase or keyword. If you have a large advertising budget, you may elect to display your ads both ways; but I recommend when starting out, especially if your budget is small, to display your ads only on the search engine pages, at least until you've acquired some experience using Google Ad words.
Although the traffic that will visit your website is targeted, depending on the right choice of keywords and phases, each visit will not always result in a sale; but each click on your ad will cost you regardless. This can get expensive, so you need to get some training before using Google Adwords. There are several excellent courses on the market that you can purchase, but I recommend the FREE tutorial at http://www.google.com/adwords/learningcenter/
Richard Driver
http://www.hostbuydomain.com
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